Bristol Harbour Safety
A water safety awareness campaign for Bristol Harbour, designed to educate the public about the dangers of water and promote safety around the waterfront.
The Brief
Bristol BID approached us to create a comprehensive water safety campaign for the Bristol Harbour area. With increasing incidents around the waterfront, they needed an impactful visual campaign that would educate the public about the dangers of water and encourage responsible behavior around the harbour.
The Solution
We developed a series of bold, eye-catching posters and informational materials that blend clear safety messaging with compelling visuals. Working closely with safety experts, we crafted concise messaging that highlights specific dangers while providing actionable safety tips. The campaign materials utilized a consistent visual language with high-contrast colors to ensure visibility in various weather conditions and times of day.
The Outcome
The campaign has been successfully implemented across the Bristol Harbour area, with materials displayed at key locations along the waterfront. Initial feedback shows increased awareness of water safety issues among both residents and visitors. Local authorities have reported positive engagement with the campaign materials, particularly among younger demographics who were previously harder to reach with safety messaging.
Our Process
Research
We studied water safety best practices and analyzed high-risk areas.
Strategy
Developed messaging and visual approach for maximum impact.
Design
Created striking visual materials with clear safety information.
Implementation
Placed materials strategically throughout the harbour area.
Evaluation
Monitored engagement and gathered feedback on effectiveness.