
Carveto
An automotive marketplace connecting private sellers with dealerships for fair, hassle-free car sales.
The Brief
Carveto identified a gap in the automotive marketplace: private sellers often receive below-market offers when selling their vehicles directly to dealerships, while dealerships struggle to source quality used inventory directly from consumers. They envisioned a transparent platform that would benefit both parties but needed help creating a user experience that would build trust and facilitate fair transactions.




The Solution
We designed an intuitive platform with clean user flows, transparent pricing tools, and verification systems to create trust on both sides of the marketplace. The platform includes a proprietary valuation engine that provides sellers with fair market prices, a streamlined vehicle listing process with AI-enhanced photo guidance, and a reputation system for dealerships that incentivizes fair offers.






The Outcome
In its first six months, Carveto facilitated over £2.8 million in vehicle transactions, with sellers receiving an average of 12% more than traditional dealer trade-in offers. The platform has attracted 120+ verified dealerships and maintains a 4.8/5 satisfaction rating from private sellers. Conversion rates from initial valuation to completed sale have exceeded targets by 35%.






Our Process
Research
We investigated pain points in private automotive sales.
UX Strategy
Developed user journeys addressing key friction points.
Interface Design
Created clean, trust-building interface designs.
Development
Built a responsive, secure marketplace platform.
Testing & Iteration
Refined based on user testing with both audience groups.