Sturdy
A boutique development studio specializing in creating custom digital experiences for ambitious brands.
The Brief
Sturdy, a boutique development studio with an impressive portfolio of high-profile projects, was struggling with a brand identity and website that did not reflect their caliber of work. Their reputation was built on word-of-mouth referrals, but they needed a digital presence that would attract ambitious clients directly and communicate their unique approach to digital craftsmanship.
The Solution
We developed a minimalist, refined brand identity that emphasizes attention to detail, supported by a website that showcases their work through immersive case studies. The design language draws inspiration from architectural and product design principles, using considered typography, subtle animations, and generous whitespace to create a sense of premium quality without feeling pretentious.
The Outcome
The rebrand has had a transformative effect on Sturdy's business. They have seen a 70% increase in direct inquiries, with the majority being exactly the type of ambitious projects they want to pursue. The new website has an exceptional 3:1 conversion rate from visitors to inquiries, and the average project value has increased by 40% since the launch.
Our Process
Brand Strategy
We defined the studio's market position and audience.
Identity Design
Created a sophisticated visual language and system.
Website Planning
Developed information architecture centered on work showcase.
Design & Development
Built a portfolio-focused site with rich case studies.
Content Strategy
Created templates for showcasing complex development work.